Global COVID-19 Impact: Smartphones shipments falls 13% in Jan 2020 – Mar 2020


The world is deserted due to Corona outbreak and a report by Counterpoint Research demonstrated a comparable situation expressing this is the first run through since March 2014 quarter that the global smartphone shipments have fallen beneath 300 million units in a quarter.

As per research firm Canalys, COVID-19 pandemic has unleashed devastation on global smartphone advertising with shipments falling 13% roughly estimated to 272 million units in March 2020 quarter, as per research firm Canalys.

Canalys, in its report, pointed out that the smartphone showcase had entered 2020 healthy, having quite recently recorded two successive quarters of development, yet interest for new gadgets has been “squashed”. Senior Analyst, Ben Stanton said that in February when the coronavirus was centred on China, sellers were worried about how to manufacture enough smartphones to fulfil the global need.

“Smartphone production has now recuperated, yet as a large portion of the world entered lockdown, deals dove. Poor business results, worker redundancies, and vacations are causing a lot of tension and vulnerability,” he included.

Stanton noticed that smartphones are as yet a need for a great many people, and gadget accessibility in online channels has empowered the individuals who need to supplant a messed up or lost telephone to do as such.

In any case, numerous clients who might have purchased another smartphone as an extravagance have deferred that buy, he said.

Canalys said Samsung drove the global count with 21.9% piece of the pie in the March quarter, trailing Huawei (18%), Apple (13.6%), Xiaomi (11.1%), and Vivo (8.9%).

As indicated by Counterpoint Research, the fall in the first quarter was for the most part determined by a 27% year-on-year shipment decrease in China, the underlying epicentre of the pandemic.

The interruption in China additionally affected the graceful side of handsets and segments for some OEMs (unique hardware makers), which thus influenced global shipments. Over the long haul, this could prompt OEMs to expand their flexible chain across districts, and this could be a silver coating for nations like India and Vietnam, it included.

He included that clients remaining at home, in any case, are connecting on their smartphone like never before and this gives chances to administrations like versatile gaming and OTT administrations.

Counterpoint expects the passage level fragment to be hit the most, particularly in rising economies, driven by sway on individuals’ salaries in the chaotic work segment and higher disconnected buy inclination.

“The mid fragment will keep on driving volumes. The exceptional section is most drastically averse to be legitimately influenced by the monetary emergency. As the buyers would change by the new typical, the deals in the portion are likely to bounce back,” it said.

As indicated by Counterpoint’s report, Samsung drove the global count with a 20% piece of the pie in the March quarter. Huawei had 17%share, trailing Apple (14%), Xiaomi (10 %), Oppo (8 %), and Vivo (7 %). Lenovo Group, Realme, LG, and Tecno each cornered 2% share in the March quarter.

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