Advantages of advertising in magazines
i) The most important advantage is the length of life. The advertisement may be seen several times.
ii) Better reproduction of advertisements than newspapers.
iii) Proper magazine if selected, reaches the right type of target audience.
iv) More circulation and more readers and so the advertisement cost per reader is much less.
v) It creates prestige, reputation and an image of quality.
Disadvantages of advertising in magazines
i) Changes in the copy of the magazine cannot be effected quickly.
ii) Preparation of cost of the magazine is higher and hence advertising cost also would be higher.
iii) The coverage of the magazine and the coverage of the distribution of goods may not synchronise i.e., inelasticity.
iv) The advertisements cannot be brought out in time as needed by the advertiser.
Also read: Advantages and Disadvantages of Newspaper Advertising